Those questions depend on a couple of things really. If you wanna take a technical look at it, our Polymorph Self, for mages at least, is based off of D&D's
Polymorph. Which itself in turn is based off of
Alter Self, which indeed allows you to change superficial aspects about yourself pretty easily.
Quote:
You can freely designate the new form’s minor physical qualities (such as hair color, hair texture, and skin color) within the normal ranges for a creature of that kind. The new form’s significant physical qualities (such as height, weight, and gender) are also under your control, but they must fall within the norms for the new form’s kind. You are effectively disguised as an average member of the new form’s race. If you use this spell to create a disguise, you get a +10 bonus on your Disguise check.
I would assume the same is capable for a Shifter, who are masters of such things. I know when they Shift into their forms, they can keep certain trademarks about themselves, like a certain scar or symbol in their fur.
But, that is looking at it technically. In reality, Polymorph Self on our server only allows you to take those 5 forms, and I imagine anything more or less than that would require a request or DM oversight to perform it.
Now, if your sorcerer simply wants to change their hair color there are easier ways of doing that, rather than physically altering yourself. My sorc in the past has used
Prestidigitation to dye his hair. Considering it lets you perform minor magical tricks like coloring or such each round, you could reasonably say your PC's hair color changes every few seconds if he uses the cantrip, if changing at will was your goal.
Edit: As far as the clothes-changing thing, I don't know. It again seems like a complicated way to do something rather simple: change your outfit. Not that that isn't in the wizard/sorcerer spirit, mind you! I would suggest there is a cantrip that allows for the quick change of clothes, even without the evidence for one. NWN lets you equip a Full Plate, mundanely, in like 0.2 seconds flat. I don't see anyone begrudging a mage over snapping his fingers to change robes, magically.